Why Advertising Cartoons Work
People today are inundated with advertising. If you want your message to be read you have to
make your advertising materials stand out. Nothing does it better than a bright, colorful
cartoon. Surveys have shown that more readers turn first to the comics page than any other page
of the newspaper. People expect to be entertained by cartoons so a cartoon drawing puts your
prospects immediately into a receptive mood. Best of all a cartoon ad stands out on a page, more
so than other ads with boring graphics or just plain text.
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Did you notice this ad? Would you have noticed it if it had not been
for the cartoon?
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